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Press Release July 2025

The Cloud Makers Unveils New Cloud Collection

Innovative Rain Clouds with Character Transform Plant Care from Chore to Connection

Woodstock, GA– The Cloud Makers, founded by artist and inventor Ericka Axelsson, today announced the launch of their exciting new product line featuring Dripping Rain Clouds with unique personalities, designed to revolutionize the way plant enthusiasts care for their green companions.

Bringing Joy Back to Plant Care

Ericka Axelsson, a passionate houseplant enthusiast and the creative force behind The Cloud Makers, recognized a common challenge among plant lovers: busy lifestyles can turn plant care from a pleasure into a chore. "I wanted to create something that would help people fall in love with their plants all over again," says Axelsson. "When we lose connection with our plants, they become background accessories, and caring for them becomes corrective work rather than preventative joy."

Innovation Meets Personality

The new collection builds upon the proven success of The Cloud Makers' original Dripping Rain Clouds, which provide slow, measured watering and even serve as a trellis to support plant growth. The latest line introduces individual personalities to each cloud, creating an emotional connection between plant parent and plant.

"Whether it's Chelsea's smile peeking out over your plant's leaves that makes you smile, or simply encourages you to spend an extra moment talking to your plant, these decorative accessories are designed to engage you with your plant on a deeper level," explains Axelsson.

The Science of Slow Care

Beyond their charming personalities, the Rain Clouds address the practical challenges of plant care. The slow watering system ensures plants receive consistent moisture without the risk of overwatering, while the measured delivery helps establish healthy watering routines. The trellis functionality provides additional support for growing plants.

Most importantly, the clouds encourage mindful plant care. "Taking the time to watch the rain shower means you are engaging with your plant and doing more than just a drive-by watering," notes Axelsson. This mindful approach helps prevent the neglect that often leads to plant problems and the resulting corrective care cycles.

About The Cloud Makers

The Cloud Makers combines artistic vision with practical innovation to create plant accessories that enhance both the care experience and the aesthetic appeal of indoor gardens. Founded by artist and inventor Ericka Axelsson, the company is dedicated to helping people maintain joyful, engaged relationships with their houseplants.

Retail Expansion with Mystery Charm Surprise

The new personality-driven Rain Cloud collection marks The Cloud Makers' expansion into retail stores nationwide. Each boxed product includes a delightful surprise – a mystery charm that adds an extra element of discovery and joy to the unboxing experience.

The collection is available starting in August through select retail partners and thecloudmakers.com.

Press Release June 2025

Georgia-Made Watering System Turns Daily Plant Care into Mindful Moments While Preventing Overwatering

GEORGIA – What began as a creative spark during a routine plant watering session has blossomed into a viral sensation that's revolutionizing how plant enthusiasts care for their green companions. Artist Ericka Axelsson's innovative Dripping Rain Clouds have captured hearts worldwide, transforming the mundane chore of watering into a peaceful, meditative experience.

The inspiration struck Axelsson during one of her daily watering rituals for her extensive collection of houseplants. Looking at a decorative cloud she had previously designed for her daughter's bedroom, she envisioned a more natural, gentle way to nourish her plants. "I wanted to turn the chore of watering into a quiet moment to commune with your plants in a more natural and consistent way," Axelsson explains.

The patented Dripping Rain Clouds address one of the most common causes of houseplant failure: overwatering. Each cloud holds precisely 4 ounces of water and delivers it slowly over up to 5 minutes, mimicking natural rainfall. This innovative approach prevents the waterlogged soil conditions that deprive plant roots of essential oxygen, often leading to fatal root rot.

"Most plants share one critical preference: they dislike sitting in soggy soil," notes Axelsson. "Roots need oxygen as much as they need water. Our slow watering clouds give your plants time to absorb the water slowly without causing soggy soil."

Beyond their practical benefits, the clouds offer something increasingly rare in our fast-paced world: a moment of tranquility. "The quiet moment of watching the cloud rain on your plants puts the care back into plant care," Axelsson reflects.

The viral success of these charming watering devices propelled Axelsson from her artistic roots into entrepreneurship – a transition she credits to strong local community support. Despite the product's widespread popularity, Axelsson remains committed to her Georgia roots, maintaining local manufacturing and proudly displaying certification as a Made in Georgia product.

The Dripping Rain Clouds represent more than just a gardening tool; they embody a philosophy of mindful plant care that resonates with plant parents seeking to deepen their connection with their green companions while ensuring optimal plant health.

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About Us

About us

Artist Ericka Axelsson transformed her plant watering routine into a viral sensation with her patented Dripping Rain Clouds. These charming 4-ounce watering devices slowly drip for up to 5 minutes, preventing overwatering while turning plant care into a mindful, meditative experience. Born from inspiration during her daily plant care ritual, the Georgia-made clouds have helped plant parents worldwide nurture their green companions with gentle, natural watering that mimics rainfall. What started as an artistic spark has grown into a beloved solution that puts the care back into plant care.

Fast facts

  • Started in 2021 as a home based business
  • Located in Woodstock, GA  
  • Certified Georgia Made products
  • Woman owned small business

What people are saying  

Make caring for your plants a whole lot easier (and cooler) with this cloud-shaped plant waterer. It stakes into the soil and hovers over your plant, delivering a slow drip for even, steady hydration. It can hold 4 ounces to deliver a five-minute watering for better absorption. As Anderson says, “A cloud that ‘rains’ on your plant? Yes, please.”  -BUSTLE

“A gift that's both functional and unique and perfect for your coworker's office plant, this rain cloud gently drips water on plants for 5-10 minutes, so as not to overwhelm the soil while also creating an eye-catching display. It's also handmade by a small business in Georgia.” - HUFFPOST

More information originalraincloud@gmail.com

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