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Press Release August 2025

The Cloud Makers Reaches 30,000 Units Sold, Revolutionizing Plant Care with Patented Rain Cloud Technology

Georgia-based innovator addresses the #1 cause of houseplant death with whimsical watering solution that eliminates overwatering and plant stress

GEORGIA – [Date] – The Cloud Makers, a Georgia-based plant care innovation company, proudly announces it has reached a significant milestone of 30,000 patented Rain Clouds sold. This achievement underscores the growing demand for solutions that address the fundamental problem plaguing houseplant enthusiasts: inconsistent care that kills over 80% of indoor plants.

Solving the Silent Plant Killer

While houseplant ownership has surged in recent years, plant mortality remains devastatingly high. Over 80% of plant deaths stem from improper watering—either drowning plants with too much water at once or forgetting them entirely. Traditional watering methods create harmful flood-or-drought cycles that stress plants and damage root systems, weakening these green investments over time.

The impact of solving this problem has been transformative for customers. "We constantly hear from customers saying 'I can finally keep my plants alive,'" said founder Ericka Axelsson. "People who considered themselves 'plant killers' are now successfully nurturing thriving indoor gardens. Our Rain Clouds fundamentally change this dynamic by connecting owner with their plants and addressing the root cause of plant failure. The relief and joy our customers express validates everything we're doing."

Patented Technology Mimics Nature

The Cloud Makers' patented Rain Cloud technology transforms plant care by eliminating the guesswork and inconsistency that plague traditional watering methods:

Eliminates Overwatering: The precisely designed 4-ounce capacity prevents accidental overwatering, one of the most common plant killers.

Optimizes Absorption: Gentle rainfall delivery slows down watering, allowing roots to properly absorb moisture instead of being overwhelmed.

Creates Consistency: The clouds transform watering from a dreaded chore into a joyful ritual that helps plant parents connect with their green companions.

Reduces Plant Stress: By mimicking natural rainfall patterns that plants evolved to thrive with, the system ends the harmful feast-or-famine watering cycle.

Beyond Function: A Moment of Tranquility

Each US-made Rain Cloud delivers more than just proper plant hydration—it creates a brief moment of tranquility in busy lives. The simple aesthetic design serves as both a decorative piece and an interactive watering system that provides visual and audible pleasure while caring for plants.

"We're not just selling a watering device," Axelsson explained. "We're creating a calming ritual that connects people with nature, turning plant care into a mindful practice rather than a stressful obligation."

Ready for Immediate Impact

The Rain Clouds arrive in convenient, recyclable packaging, ready to use in any plant pot 5 inches or larger. Users simply fill the cloud with 4 ounces of water and watch it slowly drip for up to 5 minutes, giving plants optimal time to absorb moisture. The clouds are easy to maintain—just fill on the plant's schedule and wash with soap and warm water as needed.

Expanding the Line with Enhanced Personality

Building on the success of 30,000 units sold, The Cloud Makers is launching a new line featuring clouds with even more personality. "With our enhanced collection, we're proving that the sky truly is the limit for combining function with delight," said Axelsson.

The Rain Clouds have become popular gift choices for plant parents who have everything and friends who appreciate charming conversation pieces that actually serve a purpose.

Georgia Roots, National Innovation

Proudly Georgia Made, The Cloud Makers represents local craftsmanship meeting innovative problem-solving. The company's rapid growth from startup to 30,000 units sold demonstrates the strong market need for solutions that address real plant care challenges while adding joy to daily routines.

About The Cloud Makers

Founded by artist and maker Ericka Axelsson, The Cloud Makers specializes in patented plant watering solutions that eliminate the leading causes of houseplant death. Based in Georgia and proudly US-made, the company has revolutionized plant care for thousands of customers nationwide through innovative Rain Cloud technology that mimics natural rainfall patterns. For more information, visit [website] or follow @TheCloudMakers on social media.

Press Release July 2025

The Cloud Makers Unveils New Cloud Collection

Innovative Rain Clouds with Character Transform Plant Care from Chore to Connection

Woodstock, GA– The Cloud Makers, founded by artist and inventor Ericka Axelsson, today announced the launch of their exciting new product line featuring Dripping Rain Clouds with unique personalities, designed to revolutionize the way plant enthusiasts care for their green companions.

Bringing Joy Back to Plant Care

Ericka Axelsson, a passionate houseplant enthusiast and the creative force behind The Cloud Makers, recognized a common challenge among plant lovers: busy lifestyles can turn plant care from a pleasure into a chore. "I wanted to create something that would help people fall in love with their plants all over again," says Axelsson. "When we lose connection with our plants, they become background accessories, and caring for them becomes corrective work rather than preventative joy."

Innovation Meets Personality

The new collection builds upon the proven success of The Cloud Makers' original Dripping Rain Clouds, which provide slow, measured watering and even serve as a trellis to support plant growth. The latest line introduces individual personalities to each cloud, creating an emotional connection between plant parent and plant.

"Whether it's Chelsea's smile peeking out over your plant's leaves that makes you smile, or simply encourages you to spend an extra moment talking to your plant, these decorative accessories are designed to engage you with your plant on a deeper level," explains Axelsson.

The Science of Slow Care

Beyond their charming personalities, the Rain Clouds address the practical challenges of plant care. The slow watering system ensures plants receive consistent moisture without the risk of overwatering, while the measured delivery helps establish healthy watering routines. The trellis functionality provides additional support for growing plants.

Most importantly, the clouds encourage mindful plant care. "Taking the time to watch the rain shower means you are engaging with your plant and doing more than just a drive-by watering," notes Axelsson. This mindful approach helps prevent the neglect that often leads to plant problems and the resulting corrective care cycles.

About The Cloud Makers

The Cloud Makers combines artistic vision with practical innovation to create plant accessories that enhance both the care experience and the aesthetic appeal of indoor gardens. Founded by artist and inventor Ericka Axelsson, the company is dedicated to helping people maintain joyful, engaged relationships with their houseplants.

Retail Expansion with Mystery Charm Surprise

The new personality-driven Rain Cloud collection marks The Cloud Makers' expansion into retail stores nationwide. Each boxed product includes a delightful surprise – a mystery charm that adds an extra element of discovery and joy to the unboxing experience.

The collection is available starting in August through select retail partners and thecloudmakers.com.

Press Release June 2025

Georgia-Made Watering System Turns Daily Plant Care into Mindful Moments While Preventing Overwatering

GEORGIA – What began as a creative spark during a routine plant watering session has blossomed into a viral sensation that's revolutionizing how plant enthusiasts care for their green companions. Artist Ericka Axelsson's innovative Dripping Rain Clouds have captured hearts worldwide, transforming the mundane chore of watering into a peaceful, meditative experience.

The inspiration struck Axelsson during one of her daily watering rituals for her extensive collection of houseplants. Looking at a decorative cloud she had previously designed for her daughter's bedroom, she envisioned a more natural, gentle way to nourish her plants. "I wanted to turn the chore of watering into a quiet moment to commune with your plants in a more natural and consistent way," Axelsson explains.

The patented Dripping Rain Clouds address one of the most common causes of houseplant failure: overwatering. Each cloud holds precisely 4 ounces of water and delivers it slowly over up to 5 minutes, mimicking natural rainfall. This innovative approach prevents the waterlogged soil conditions that deprive plant roots of essential oxygen, often leading to fatal root rot.

"Most plants share one critical preference: they dislike sitting in soggy soil," notes Axelsson. "Roots need oxygen as much as they need water. Our slow watering clouds give your plants time to absorb the water slowly without causing soggy soil."

Beyond their practical benefits, the clouds offer something increasingly rare in our fast-paced world: a moment of tranquility. "The quiet moment of watching the cloud rain on your plants puts the care back into plant care," Axelsson reflects.

The viral success of these charming watering devices propelled Axelsson from her artistic roots into entrepreneurship – a transition she credits to strong local community support. Despite the product's widespread popularity, Axelsson remains committed to her Georgia roots, maintaining local manufacturing and proudly displaying certification as a Made in Georgia product.

The Dripping Rain Clouds represent more than just a gardening tool; they embody a philosophy of mindful plant care that resonates with plant parents seeking to deepen their connection with their green companions while ensuring optimal plant health.

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About Us

About us

Artist Ericka Axelsson transformed her plant watering routine into a viral sensation with her patented Dripping Rain Clouds. These charming 4-ounce watering devices slowly drip for up to 5 minutes, preventing overwatering while turning plant care into a mindful, meditative experience. Born from inspiration during her daily plant care ritual, the Georgia-made clouds have helped plant parents worldwide nurture their green companions with gentle, natural watering that mimics rainfall. What started as an artistic spark has grown into a beloved solution that puts the care back into plant care.

Fast facts

  • Started in 2021 as a home based business
  • Located in Woodstock, GA  
  • Certified Georgia Made products
  • Woman owned small business

What people are saying  

Make caring for your plants a whole lot easier (and cooler) with this cloud-shaped plant waterer. It stakes into the soil and hovers over your plant, delivering a slow drip for even, steady hydration. It can hold 4 ounces to deliver a five-minute watering for better absorption. As Anderson says, “A cloud that ‘rains’ on your plant? Yes, please.”  -BUSTLE

“A gift that's both functional and unique and perfect for your coworker's office plant, this rain cloud gently drips water on plants for 5-10 minutes, so as not to overwhelm the soil while also creating an eye-catching display. It's also handmade by a small business in Georgia.” - HUFFPOST

More information originalraincloud@gmail.com

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